AccorHotels’ Chief Disruption Officer on “start-ups”

Interesting views of a major hotel company on start-ups through Thibault Viort, its Chief Disruption & Growth Officer. However, what I am beginning to notice that the much used word “start-up” most often means a scale-up. All start-ups have a proven record of profitability and benefit from the investor’s money or a large buyer’s infrastructure to grow even bigger. Stop using the word start-up when actually it is a scale-up!