Some 40 companies and trade bodies in nine EU countries, Switzerland and the United States, including eDreams Odigeo, Expedia and Tripadvisor, have accused Google of favoring its own vacation rental service on its search engine.
The following article appeared on Tambourine earlier. bookhotels.direct offers the same functionality as the metasearch engines, but without the competition of the OTA’s (why compete when the best rate can be found on your website?) and without the knowledge of SEO Marketing and PPC (bookhotels.direct works on a simple, pay-only-for-results at a commission of 10%).
Online travel agencies (OTAs) are the original digital disruptors — first-generation internet businesses that identified an unmet customer need and created digital destinations that became the first stop for prospective travelers. Yet the very thing that gave rise to OTAs — the ability to aggregate digitized data to create economical, do-it-yourself travel planning — now threatens to be their undoing. As with most erstwhile digital upstarts and once-transformative business models, OTAs must disrupt again or risk being disrupted.
People booking hotels online can now do so with more confidence following a CMA (the UK’s Competition and Markets Authority) probe of the sector.