What is bookhotels.direct?
bookhotels.direct is an industry disruptive initiative aiming to reduce costs for hoteliers and therefore the consumer. The online travel business is a multibillion industry poised to grow to a whopping US$ 1.134.55 billion industry by 2023 (doubling in five years time). The market for accommodation booking is dominated by two players: Booking Holdings (Booking.com, HotelsCombined, Kayak, etc.) and the Expedia Group (Expedia, Trivago,etc.) with a market cap of more than US$100 billion, comparable to the four largest US airlines combined.
bookhotels.direct combines the strengths of:
• the OTA’s. By offering a large base of properties gives customers choice*. Hotels need to be found on the internet and direct booking happens mostly after customers visit an OTA site first. We direct customers to the hotelier’s own website – no need to google again to compare prices.
• metasearch. With metasearch we offer customers rates and availability in real time. Google, Trivago, Tripadvisor, HotelsCombined do that too – but also include the rates by the OTA’s. bookhotels.direct only displays the best available rate on the hotel’s own website.
• direct booking. Hoteliers own the booking channel (data!) and have direct customer relationship. They can upsell by listing all their offerings, including late availability (when OTA’s show the hotel is full) and special accommodations like best room in the house or suites not available on the OTA’s.
bookhotels.direct is easy to use for both hoteliers and consumers. We integrate directly with the hotelier’s booking engine. There is no need for a channel manager, allocations, software implementation, (extra) sales channel to upkeep or training. Not even time, as they continue to work as they do with your booking engine.
We work on a ‘straightforward’ commission per sale basis. So no need for pay per click expertise with other metasearch engines or capturing only parts of the market with TripConnect.
Commission is 5% on bookings generated and consumed. When customers book through bookhotels.direct, hoteliers can opt to give another 5% discount on the best price to logged-in customers.
To realize an MVP (Minimum Viable Product) I need a small investment which is needed to built the bookhotels.direct software and a website. If you are interested in providing venture capital for a real start-up, and not only interested in scale-ups which have a proven record, this is for you.
Have a look at my fundraising desk.
Offer your clients a real alternative to both the OTA’s and direct booking. To attract direct bookings hotels need exposure on the web. This mostly comes from OTA’s – at a price. We help getting exposure and generate bookings with a lower cost per sale. Plus hotels have the advantages of owning the booking channel and customer relationship.
Member hotels can benefit immediately from being part of bookhotels.direct. When properties fit the DNA Hotels and/or charmhotelsweb sites’ (which I have been publishing for nearly 10 years) profile, they will get listed free-of-charge (NO commissions!) until integration with your booking engine.
By investing in bookhotels.direct your clients will benefit. And what is good for your clients is good for you! Investment can take the form of an early integration without fees, promoting your booking engine to hotels without one, and also as a venture capital injection. Or any combination…
Contact me if you want to discuss further. I am available for a coffee in Amsterdam or a Skype talk.
* at bookhotels.direct customers also get to search experiences, i.s.o. the usual location and price option offered by most OTA’s.