According to marketwatch.com, the global online travel market is expected to grow from US$ 570.25 billion in 2017 to US$ 1.134.55 billion by 2023, at a compound annual growth rate of 13.16% during the forecast period. That is quite some $$$ we are looking at. OTA stands for: Online Travel Agent. Their websites allow consumersMeer lezen over “Why OTA’s are not good for you”
Independent hotels are disappearing as chains grow.
Online travel agencies (OTAs) are the original digital disruptors — first-generation internet businesses that identified an unmet customer need and created digital destinations that became the first stop for prospective travelers. Yet the very thing that gave rise to OTAs — the ability to aggregate digitized data to create economical, do-it-yourself travel planning — now threatens to be their undoing. As with most erstwhile digital upstarts and once-transformative business models, OTAs must disrupt again or risk being disrupted.
After all, hotels are becoming ever better educated about how to drive direct bookings. And many (though still not enough!) are questioning the validity of handing over their data to powerful OTAs, just to have their pricing strategy controlled by somebody else!