According to marketwatch.com, the global online travel market is expected to grow from US$ 570.25 billion in 2017 to US$ 1.134.55 billion by 2023, at a compound annual growth rate of 13.16% during the forecast period. That is quite some $$$ we are looking at. OTA stands for: Online Travel Agent. Their websites allow consumersMeer lezen over “Why OTA’s are not good for you”
Independent hotels are disappearing as chains grow.
The following article appeared on Tambourine earlier. bookhotels.direct offers the same functionality as the metasearch engines, but without the competition of the OTA’s (why compete when the best rate can be found on your website?) and without the knowledge of SEO Marketing and PPC (bookhotels.direct works on a simple, pay-only-for-results at a commission of 10%).
After all, hotels are becoming ever better educated about how to drive direct bookings. And many (though still not enough!) are questioning the validity of handing over their data to powerful OTAs, just to have their pricing strategy controlled by somebody else!