Some 40 companies and trade bodies in nine EU countries, Switzerland and the United States, including eDreams Odigeo, Expedia and Tripadvisor, have accused Google of favoring its own vacation rental service on its search engine.
According to marketwatch.com, the global online travel market is expected to grow from US$ 570.25 billion in 2017 to US$ 1.134.55 billion by 2023, at a compound annual growth rate of 13.16% during the forecast period. That is quite some $$$ we are looking at. OTA stands for: Online Travel Agent. Their websites allow consumersMeer lezen over “Why OTA’s are not good for you”
Russia’s Federal Anti-monopoly Service (FAS) has opened an investigation into hotel reservation website Booking.com.
Independent hotels are disappearing as chains grow.
People booking hotels online can now do so with more confidence following a CMA (the UK’s Competition and Markets Authority) probe of the sector.
Even more consolidation in the OTA market as Booking Holdings acquires HotelsCombined.
After all, hotels are becoming ever better educated about how to drive direct bookings. And many (though still not enough!) are questioning the validity of handing over their data to powerful OTAs, just to have their pricing strategy controlled by somebody else!